Are Luxury Watches A Good Investment? A Beginner’s Guide

Luxury watches can indeed be a good investment, but it depends on various factors such as the brand, model, condition, rarity, and market demand.

Some luxury watches, particularly those from renowned brands like Rolex, Patek Philippe, Audemars Piguet, and others, have shown a track record of appreciating in value over time.

Investors should consider factors such as brand reputation, historical significance, limited editions, and the overall condition of the watch before making a purchase. Additionally, it’s essential to have a long-term perspective when investing in luxury watches, as their value may take time to appreciate fully.

Whether you’re a seasoned collector or a novice investor, the expertise shared here will guide you towards building a rewarding watch portfolio that blends emotional satisfaction with potential financial gains.

Types of Investment Watches

Investment watches come in various types, each with its own unique characteristics and appeal. Understanding these types can help you navigate the world of watch investments and make informed decisions. Here are three main categories of investment watches:

1. Classic and Vintage Timepieces

Classic and vintage watches hold a special place in the hearts of collectors and investors, thanks to their historical significance, timeless designs, and nostalgic appeal. 

Classic watches encompass enduring models, while vintage watches typically refer to older timepieces that have gained value due to their age, rarity, and historical relevance.

The allure of these watches lies in their iconic designs, craftsmanship, and the stories they carry. Investing in well-preserved classic or vintage watches can bring both emotional satisfaction and the potential for financial returns.

2. Limited Edition and Special Edition Watches

Limited edition and special edition watches are highly coveted by collectors and enthusiasts due to their restricted production quantities. These timepieces are created to commemorate important events, mark anniversaries, or showcase collaborations.

They often feature distinctive elements like unique dial colors, special engravings, or exclusive features not found in regular models. The limited supply and exclusivity of these watches contribute to their investment potential.

However, it’s crucial to assess the desirability and market demand for a specific limited edition watch before considering it as an investment.

3. High-end Luxury Watches 

High-end luxury watches exemplify exceptional craftsmanship, exquisite materials, and renowned brand names, symbolizing the highest level of horological artistry. 

Brands like Patek Philippe, Audemars Piguet, and Jaeger-LeCoultre are known for their excellence in watchmaking. Investing in high-end luxury watches necessitates a thoughtful evaluation of factors such as brand reputation, technical innovation, and market demand. 

These timepieces have the potential to appreciate value over time due to their superior quality, limited production, and enduring brand appeal.

Investing in watches requires research, market understanding, and a long-term perspective. Seek expert advice, stay informed, and choose watches that match your preferences and goals. Select classic/vintage, limited edition, and high-end luxury watches for a diversified portfolio with emotional and financial value.

Investment Watch Collecting Tips

When it comes to collecting investment watches, there are several key tips to keep in mind. These tips can help you make informed decisions and increase your chances of acquiring valuable timepieces. Here are some essential tips for investment watch collecting.

1. Research and Knowledge of the Market

Before diving into the world of investment watches, it’s crucial to conduct thorough research and gain knowledge about the market. Stay informed about trends, brands, models, and historical sales data. This information will help you identify watches with potential investment value and make educated purchasing decisions.

2. Consider Buying for Pre-Owned Watch Dealers

Purchasing from reputable pre-owned watch dealers offers the advantage of bypassing the need to establish relationships with individual experts and trusted dealers. By choosing pre-owned dealers, you can conveniently access a diverse collection of watches, benefiting from their expertise and knowledge while expanding your own watch collection. 

3. Identifying Potential Investment Opportunities

Look for watches that have the potential to appreciate in value over time. This includes considering factors such as brand reputation, rarity, historical significance, and market demand. Keep an eye out for limited editions, discontinued models, or watches associated with special events or collaborations, as these often hold investment potential.

4. Understanding the Financial Aspects of Watch Investing

It’s essential to have a clear understanding of the financial aspects of watch investing. Set a budget that aligns with your investment goals and risk tolerance. Consider factors such as purchase price, potential appreciation, ongoing maintenance costs, and liquidity. Remember that investing in watches requires a long-term perspective and careful financial planning.

5. Evaluating Condition and Authenticity

The condition and authenticity of a watch are crucial factors in determining its investment value. Inspect the watch carefully for any signs of damage, wear, or alterations. Seek watches with original components and proper documentation, such as certificates of authenticity. When in doubt, consult with experts or reputable watchmakers to ensure the watch’s condition and authenticity.

By following these investments watch collecting tips, you can enhance your chances of building a valuable and rewarding watch collection.

Top Investment Watch Brands

1. Rolex

Rolex, a renowned Swiss luxury watch brand, is highly regarded in the investment watch market. Known for their precision, durability, and timeless designs, Rolex watches have consistently held their value and gained appreciation over time.




Average Price (S$)

Rolex Submariner Date


Stainless steel case, ceramic bezel, variety of dial and bracelet options

14,699 – 17,186

Rolex Submariner No Date


Stainless steel case, ceramic bezel, variety of dial and bracelet options

13,263 – 15,728

Rolex Daytona


Stainless steel, black ceramic bezel, contrasting dial

37,837 – 45,504

Rolex GMT-Master II Batman


Dual-time zone, blue and black ceramic bezel

21,819 – 24,408

Rolex GMT-Master II Pepsi


Dual-time zone, blue and red ceramic bezel

25,257 – 28,140

Rolex Submariner

Rolex Submariner

The Rolex Submariner is an iconic dive watch renowned for its association with luxury and adventure. It has gained a cult following among watch enthusiasts due to its durable construction, water resistance, and distinct design. 

Notable models include the Submariner Date (reference 116610), priced at an average of S$14,699 – S$17,186, and the Submariner No Date (reference 114060), priced at an average of S$13,263 – S$15,728, both featuring a stainless steel case, ceramic bezel, and a variety of dial and bracelet options.

Rolex Daytona

Rolex Daytona

Renowned for its connection to motorsports and speed, the Rolex Daytona is an iconic chronograph watch. Originally created for professional racing drivers, the Daytona showcases a tachymeter scale on the bezel and sub-dials for precise time measurement. 

In the investment watch market, the stainless steel models, including the Daytona ref. 116500LN with its black ceramic bezel, contrasting dial, and price range of S$37,837 – S$45,504, have attracted considerable interest.

Rolex GMT-Master II

Rolex GMT-Master II

Designed with frequent travelers in mind, the Rolex GMT-Master II is a highly versatile and functional timepiece. Its dual-time zone feature enables simultaneous tracking of multiple time zones. 

Among collectors, the GMT-Master II models, such as the “Batman” (reference 126710BLNR) priced at S$21,819 – S$24,408, and the “Pepsi” (reference 126710BLRO) priced at S$25,257 – S$28,140, have gained substantial popularity. These models are distinguished by their eye-catching blue and red ceramic bezels.

2. Patek Philippe

Patek Philippe, a distinguished Swiss luxury watch manufacturer, is renowned for its exceptional craftsmanship, intricate complications, and timeless elegance. Considered one of the most prestigious watch brands in the world, Patek Philippe timepieces are highly coveted by collectors and investors.




Average Price (S$)

Patek Philippe Nautilus 5711/1A


Stainless steel case, blue dial, integrated bracelet

134,010 – 164,453

Patek Philippe Calatrava 5196


Slim profile, white or black dial, gold or platinum case

26,733 – 31,636

Patek Philippe Ref. 5970


Perpetual calendar, chronograph function

283,892 – 406,003

The Patek Philippe Nautilus

Patek Philippe Nautilus

The Nautilus line is renowned for its unique porthole-inspired design and a perfect balance between sportiness and elegance. Among its highly popular models is the Nautilus 5711/1A, which features a stainless steel case, a captivating blue dial, and an integrated bracelet. 

Priced at an average of S$134,010 – S$164,453, the Nautilus collection offers not only luxury and craftsmanship but also limited availability, making it a desirable choice for collectors seeking investment opportunities.

The Patek Philippe Calatrava

Patek Philippe Calatrava

The Calatrava collection embodies the pinnacle of timeless elegance and refined simplicity. Characterized by its minimalist dials and understated designs, it radiates classic sophistication. 

Exemplifying the collection’s enduring charm, the Calatrava 5196 priced at S$26,733 – S$31,636 showcases a slim profile, a pristine white or black dial, and a choice of a gold or platinum case.

Patek Philippe Perpetual Calendar Chronograph

Patek Philippe Perpetual Calendar Ref. 5970

Celebrated for its extraordinary complications like perpetual calendars, chronographs, and minute repeaters, Patek Philippe is a brand that exemplifies mastery in horological complexities, reaching the pinnacle of watchmaking artistry. 

Models like the Patek Philippe Ref. 5970, priced at S$283,892 – S$406,003, which boasts a perpetual calendar and chronograph function, perfectly showcase the brand’s expertise in creating intricate timepieces.

3. Audemars Piguet

Audemars Piguet is a Swiss luxury watchmaker known for its exceptional craftsmanship, avant-garde designs, and innovation in horology. Established in 1875, Audemars Piguet has built a reputation for creating extraordinary timepieces that blend artistry with technical mastery.


Reference Number

Notable Features

Price Range (S$)

Audemars Piguet Royal Oak


Octagonal bezel, exposed screws, integrated bracelet, sporty aesthetics, stainless steel

$38,526 – $41,289

Audemars Piguet Royal Oak Offshore


Larger, bold design, additional complications like chronographs and tourbillons, robust aesthetics

$21,106 – $23,793

Audemars Piguet Royal Oak Concept


Futuristic designs, intricate complications, innovative materials, Black Panther Flying Tourbillon edition

$338,872 – $387,231

Audemars Piguet Royal Oak

Audemars Piguet Royal Oak

The Audemars Piguet Royal Oak collection, designed by the legendary Gérald Genta in 1972, is an iconic and influential series that revolutionised the concept of luxury sports watches. With its distinctive octagonal bezel, exposed screws, and integrated bracelet, the Royal Oak combines sporty aesthetics, impeccable finishing, and high-quality materials like stainless steel or precious metals. 

Audemars Piguet Royal Oak 15500 Stainless Steel (15500ST) on the private sales market is $38,526, while you can expect to pay $41,289 from a secondary market dealer.

Audemars Piguet Royal Oak Offshore

Audemars Piguet Royal Oak Offshore

The Audemars Piguet Royal Oak Offshore collection takes design and craftsmanship to new heights, pushing boundaries with its bold and robust aesthetics. Compared to the original Royal Oak series, the Royal Oak Offshore models are larger and more daring. These timepieces often showcase additional complications, like chronographs and tourbillons, which significantly enhance their appeal among collectors. 

The most popular Audemars Piguet Royal Oak Offshore model, the Audemars Piguet 26470ST, commands an average price of $21,106 on the private sales market and $23,793 from secondary market dealers.

Audemars Piguet Royal Oak Concept

Audemars Piguet Royal Oak Concept

The Audemars Piguet Royal Oak Concept series embodies the brand’s dedication to pushing the boundaries of watchmaking innovation. These avant-garde timepieces serve as a testament to Audemars Piguet’s technical prowess and creative vision. With their futuristic designs, intricate complications, and utilization of innovative materials, the Royal Oak Concept models captivate the imagination of watch enthusiasts and collectors. 

The most popular Audemars Piguet Royal Oak Concept model, the Audemars Piguet 26620IO, specifically the Black Panther Flying Tourbillon edition, commands an average price of $338,872 on the private sales market and $387,231 from secondary market dealers.

4. Omega

Omega is a renowned Swiss watchmaker with a rich heritage dating back to 1848. The brand is known for its precision, innovation, and association with prestigious events such as the Olympic Games and space exploration. Omega watches are highly regarded in the luxury watch market and offer excellent investment potential.


Reference Number

Notable Features

Price Range (S$)

Omega Speedmaster Professional Moonwatch


First watch worn on the moon, robust construction, chronograph functionality, black dial with luminescent hour markers

$16,620 – $17,772

Omega Seamaster Professional Diver 300M

Exceptional water resistance, sporty aesthetics, Co-Axial movement

$4,810 – $6,273

Omega Constellation


Elegance, sophistication, exceptional craftsmanship

$648 – $1,849

Omega Speedmaster Professional Moonwatch

Omega Speedmaster Professional Moonwatch

The Omega Speedmaster Professional Moonwatch is a legendary timepiece renowned for being the first watch worn on the moon during the Apollo 11 mission. Its robust construction, chronograph functionality, and distinctive black dial with luminescent hour markers make it an iconic symbol of Omega’s legacy in space exploration. With its historical significance and enduring popularity, the Moonwatch holds both sentimental and investment value. 

The Omega Speedmaster model 310. is widely regarded as one of the most popular models. Specifically, the Omega Speedmaster “Silver Snoopy Award” 50th Anniversary edition (310. typically commands an average price of $16,620 on the private sales market, while you can anticipate a price of $17,772 from a secondary market dealer.

Omega Seamaster Professional Diver 300M

Omega Seamaster Professional Diver ref.

The Omega Seamaster Professional Diver 300M collection is renowned for its association with the world of diving. The Omega model, priced at S$4,810 – S$6,273, is characterized by exceptional water resistance, robust construction, and sporty aesthetics. 

These watches showcase Omega’s Co-Axial movement, ensuring enhanced accuracy and reliability. Due to their strong ties to the brand’s heritage, popularity among divers and watch enthusiasts, and inherent value, the Seamaster Professional Diver 300M watches hold their worth well in the market.

Omega Constellation

Omega Constellation

The Omega Constellation collection epitomizes elegance and sophistication. Introduced in 1952. With meticulous attention to detail and exceptional craftsmanship, the Constellation timepieces embody Omega’s commitment to excellence. 

Within the collection, the Omega 168.029 Constellation model is available at a starting price of S$648 – S$1,849, offering a more accessible entry point for those seeking the elegance and prestige of an Omega Constellation watch.

4. Jaeger-LeCoultre

Jaeger-LeCoultre is a prestigious Swiss watch brand known for its exceptional craftsmanship, technical innovation, and timeless designs. Founded in 1833, Jaeger-LeCoultre has established itself as a leading manufacturer of luxury timepieces and has contributed significantly to the development of watchmaking.


Reference Number

Notable Features

Price Range (S$)

Jaeger-LeCoultre Reverso


Unique reversible case, wide range of variations, classic models, complications, limited editions

$4,934 – $5,671

Jaeger-LeCoultre Master Control


Precision and reliability, in-house movements, Master Control certification, various complications

$8,787 – $8,962

Jaeger-LeCoultre Polaris


Sporty character with signature elegance, practical functionalities, date, alarm, chronograph, World Time

S$8,150 – S$8,890

Jaeger-LeCoultre Reverso

Jaeger-LeCoultre Reverso

The Jaeger-LeCoultre Reverso is an iconic timepiece known for its unique reversible case, originally designed to cater to polo players in the 1930s. The collection offers a wide range of variations, including classic models, complications, and limited editions with artistic engravings. 

The Jaeger-LeCoultre Reverso model 2518140 is widely recognized as one of the most sought-after. Specifically, the Jaeger-LeCoultre Reverso Classic Medium Thin Quartz (2518140) typically sells for an average of $4,934 in private sales, while you may find it priced at around $5,671 from a secondary market dealer.

Jaeger-LeCoultre Master Control

Jaeger-LeCoultre Master Control

The Jaeger-LeCoultre Master Control collection exemplifies the brand’s dedication to precision and reliability, featuring in-house movements that undergo rigorous testing for the Master Control certification. 

The collection offers a variety of models, including classic time-only watches, chronographs, moon phase complications, and calendar complications. With their technical excellence and refined aesthetics, the Master Control watches showcase Jaeger-LeCoultre’s expertise in haute horlogerie. 

The Jaeger-LeCoultre Master model 1368430 is widely regarded as one of the most favored. Specifically, the Jaeger-LeCoultre Master Ultra Thin Moon Stainless Steel (1368430) typically commands an average price of $8,787 in private sales, while you can anticipate a price of $8,962 from a secondary market dealer.

Jaeger-LeCoultre Polaris

Jaeger-LeCoultre Polaris

The traits and essence of the Polaris collection draw inspiration from Jaeger-LeCoultre’s iconic 1968 Memovox Polaris. Created to accompany the urban adventurer in every situation, the timepieces in the Jaeger-LeCoultre Polaris collection embody a sporty character while retaining the signature elegance of the brand. 

The models within the collection, such as the date, alarm, chronograph, and World Time pieces, are equipped with practical functionalities that cater to the needs of the modern man and his journeys.

The Jaeger-LeCoultre Polaris model 9008170 is widely recognized as one of the most favored. Specifically, the Jaeger-LeCoultre Polaris Automatic (9008170) typically sells for an average of S$8,150 in private sales, while you can expect to pay S$8,890 from a secondary market dealer.


1. What watch is a good investment to buy?

There are several watches that are considered good investments, including iconic models from brands like Rolex, Patek Philippe, Audemars Piguet, and Omega. It’s important to research market trends, consider factors such as brand reputation, rarity, and condition, and consult with experts to make an informed decision.

2. Are watches a good investment right now?

The investment potential of watches can vary based on market conditions and trends. While certain watches have shown a track record of appreciation, it’s important to approach watch investments with thorough research, knowledge of the market, and a long-term perspective. Consulting with experts and staying informed about the industry can help make informed investment decisions.

3. Why invest in an expensive watch?

Investing in an expensive watch can offer several benefits. Luxury watches often retain or increase their value over time, making them a potential asset. They also represent craftsmanship, luxury, and personal style, providing both intrinsic and emotional value. Additionally, owning an expensive watch can bring a sense of pride and enjoyment, enhancing one’s lifestyle.

4. Is investing in Rolex smart?

Investing in Rolex can be a smart move for investors. Rolex is renowned for its quality, timeless designs, and strong brand reputation. Many Rolex models have shown consistent value appreciation, making them sought after by collectors and investors. However, it’s important to consider market trends, model rarity, conditions, and individual investment goals before making a decision.

Final Word

Investing in watches necessitates thoughtful evaluation of brand reputation, rarity, quality, historical significance, market demand, and resale value. By conducting diligent research you can cultivate a valuable watch collection, approaching it with a long-term perspective for both enjoyment and potential financial gains.

Key Takeaways

  • Research and knowledge of the market are crucial when investing in watches.
  • Buying from trusted pre-owned watch dealers eliminates the need for individual relationships with experts and dealers, offering a convenient and reliable source for your purchases.
  • Proper evaluation of condition, authenticity, and understanding the financial aspects are essential for making informed investment decisions.

Looking to buy or sell your luxury watches? Watch Book is your one-stop destination for trading Rolex, Patek Philippe, Tissot, Sinn, Zenith, and other luxury timepieces. Find your next watch today or list your item for free!

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