Top 10 Branded Watches for Men for Every Lifestyle

Watches not only mark time but also symbolize style, personal taste, and social status. Among these, branded watches epitomize luxury, success, and a refined sense of style, serving as coveted items for many.

The Swiss watchmaking industry is renowned worldwide, offering many choices from minimalistic designs to complex, feature-rich models. Leading brands like Rolex, Omega, and Patek Philippe are celebrated for their superior craftsmanship and enduring appeal, crafting pieces that perfectly blend masculine elegance with timeless design. 

These watches stand out not just as timepieces but as wearable art that reflects the wearer’s discerning taste and lifestyle.

1. Rolex Submariner – Oystersteel, Black Dial ref. 124060-0001

Rolex Submariner Ref. M124060-0001

  • Retail Price: S$12,222
  • Market Average: S$16,081
  • Secondary Market Dealer: S$17,371

The main ones are a 41mm Oystersteel case, a black dial with luminescent hour markers, a unidirectional rotatable bezel with Cerachrom insert, water resistance to 300m, and a screw-down crown with Triplock triple waterproofness system.

  • Production Year: 2020
  • Case Size: 41mm
  • Materials
    • Dial: Black, with Chromalight-lume applied Mercedes/lollipop-style hands and round/triangular/rectangular hour markers
    • Bracelet: Oystersteel, with flat three-piece links (Oyster) and a folding Oysterlock safety clasp with Rolex Glidelock extension system
    • Bezel: Unidirectional rotatable, with 60-minute graduations coated in platinum and a black scratch-resistant Cerachrom insert
  • Function: Hours, Minutes, Seconds
  • Mechanism: Automatic Caliber 3230 time-only movement with 31 jewels, a power reserve of approximately 70 hours, and 28,800vph frequency

Rolex watches hold their value over time, making the Submariner a potentially wise financial investment. Others, like this option, can even appreciate in worth. For instance, its price increased from S$11,364 on September 1, 2020, to S$13,430 on January 10, 2023, according to WatchBase.

About

The Rolex Submariner ref. 124060-0001 (No-Date), is a trusted and timeless luxury men’s sports watch known for its durability and functionality. 

It was brought into the watch world in December 2020 and is an update of the ref. 114060- boasting a larger case size, a new bracelet construction, and slimmer lugs for a more enjoyable wearing experience. Despite these exciting changes, it maintains Rolex’s reputation of quality, being one of the best Subs so far.


2. Patek Philippe Nautilus – Rose Gold, Black Dial ref. 5980/1R

Patek Philippe Nautilus ref. 5980_1R-001

  • Retail Price: S$146,158
  • Market Average: S$270,287
  • Secondary Market Dealer: S$275,156

They include a co-axial chronograph subdial at 6 o’clock (60-minute and 12-hour monocounter), a porthole-shaped 40.5mm case, a date window at 3 o’clock, a black horizontally embossed dial, and a bracelet with raised contours.

  • Production Year: 2013
  • Case Size: 40.5mm
  • Materials
    • Dial: Black horizontally-embossed, with Rose Gold-tone hands and applied hour markers with luminescent coating
    • Bracelet: 18K rose gold, with raised contours and a patented foldover clasp with a lockable adjustment system
    • Bezel: Fixed, smooth, 18K rose gold, with an octagonal shape
  • Function: Chronograph, Date, Hours, Minutes, Seconds, Sub-seconds
  • Mechanism: Automatic Caliber CH 28‑520 C movement with 35 jewels, a 55-hour power reserve, and 28,800vph frequency

Investing in a Patek Philippe Nautilus 5980/1R is an ideal choice for watch enthusiasts and collectors due to its combination of elegance and sporty appeal. 

Its intricate design, high-quality materials, and precision engineering make it a stunning and valuable timepiece, promising a strong return on investment. Plus, its price increased by at least 25 percent between 2013 and July 5, 2023.

About

The Patek Philippe Nautilus ref. 5980/1R is a luxury men’s sports timepiece. It’s part of PP’s Nautilus Collection, which was introduced in 2006. The 5980 may not be as recognized as other variants in the Nautilus line, but this option proves it’s just as special with its all-gold body. 

It also has a black horizontally embossed dial that echoes sportsmanship and excellently contrasts the glorious gold hue.


3. Audemars Piguet Royal Oak Selfwinding – Stainless Steel, Silver Dial ref. 15510ST.OO.1320ST.08

Audemars Piguet Royal Oak Selfwinding ref. 15510ST.OO.1320ST.08

  • Retail Price: S$37,339
  • Market Average: S$54,252
  • Secondary Market Dealer: S$57,193

The most impressive ones are an octagonal bezel with eight hexagonal screws, a silver-toned dial with a “Grande Tapisserie” pattern, a glare-proofed sapphire crystal over the dial, water resistance to 50m, and a steel screw-locked crown.

  • Production Year: 2023
  • Case Size: 41mm
  • Materials
    • Dial: Silver-toned, with a ‘‘Grand Tapisserie’’ pattern and White Gold Royal Oak hands and applied hour markers with luminescent coating
    • Bracelet: Stainless steel, with an AP folding clasp
    • Bezel: Fixed, smooth, stainless steel, octagonal, with eight hexagonal screws
  • Function: Date, Hours, Minutes, Seconds
  • Mechanism: Self-winding, automatic Caliber 4302 movement with 32 jewels, a 70-hour power reserve, and 28,800vph frequency

Audemars Piguet is known for its exceptional craftsmanship, which is visible in the construction and design of this Royal Oak Selfwinding watch. Additionally, its price has increased by approximately 5% so far since production.

About

The Audemars Piguet Royal Oak Selfwinding ref. 15510ST.OO.1320ST.08 ‘50th Anniversary’ is a luxury men’s sports timepiece that’s part of the Royal Oak’s 15000 series that started in 2005. 

It’s the latest addition to the series and has a 41mm stainless steel case with a matching bracelet and an eye-catching silver-toned dial- all of which enjoy delicious updates to match the modern (male) watch connoisseur’s preferences.


4. Jaeger-LeCoultre Master Ultra Thin Moon – Pink Gold, Blue Dial ref. Q1362580

Jaeger-LeCoultre Master Ultra Thin Moon ref. Q1362580

  • Retail Price: S$30,892
  • Market Average: S$33,115
  • Secondary Market Dealer: S$32,440

The main ones are a moon phase indicator at six o’clock, a Pink Gold case with an (ultra) thin design, a date subdial at six o’clock, a transparent caseback, and Dauphine hands.

  • Production Year: 2015
  • Case Size: 39mm
  • Materials
    • Dial: Midnight blue, with Pink Gold-tone Dauphine hands and hour markers and a blue seconds hand
    • Bracelet: Deep blue alligator leather strap with a Pink Gold deployant buckle
    • Bezel: Fixed, smooth, Pink Gold
  • Function: Date, Hours, Minutes, Seconds, and Moon phase Indicator
  • Mechanism: Automatic winding Jaeger-LeCoultre Caliber 925 movement with 30 jewels, a 70-hour power reserve, and 28,800vph frequency

Its luxurious materials, Pink Gold and alligator leather, enhance its appeal and worth. For example, its price rose by 6% between 2022 and July 10, 2023.

About

Looking for a flashy watch with enough boldness and luxury to last for years? The Jaeger-LeCoultre Master Ultra Thin Moon ref. Q1362580 checks the boxes in those areas and offers more. It’s a luxury men’s dress watch with a relatively slender 39mm Pink Gold case (not ultra-thin), a striking midnight blue dial, and a glossy blue leather strap that gracefully carries on the elegance theme. Its neat dial, thin bezel, and pleasant wrist presence make it a deserving companion with your best formal attire.


5. Omega Speedmaster Moonwatch Professional – Canopus Gold™, Silver Dial ref. 310.60.42.50.02.001

Omega Speedmaster Moonwatch Professional 310.60.42.50.02.001

  • Retail Price: S$72,797
  • Market Average: S$45,266
  • Secondary Market Dealer: S$48,374

Its main features are a Canopus Gold™ case and bracelet, a silver dial with contrasting black print on the subdials, a tachymeter scale on the bezel, a Co-Axial Master Chronometer Caliber 3861 movement, and three subdials at 3,6 and 9 o’clock.

  • Production Year: 2021
  • Case Size: 42mm
  • Materials
    • Dial: Silver, with silver-tone lume-applied hands and hour markers
    • Bracelet: Canopus Gold™, with a five-arched-links-per-row design and foldover clasp with comfort setting
    • Bezel: Canopus Gold™, with a tachymeter scale on its anodized aluminum bezel ring
  • Function: Chronograph, Hours, Minutes, Seconds, Small Seconds, Tachymeter
  • Mechanism: Co-Axial Master Chronometer Caliber 3861 movement with 26 jewels, a 50-hour power reserve, and 21,600vph frequency

Its historical significance, coupled with its rare and exclusive materials, increases its potential value over time. According to WatchBase, its price was at S$66,562 on October 1, 2020, and maintained that figure until June 21, 2021, before rising steadily to S$86,486 on February 1, 2023.

About

The Omega Speedmaster Moonwatch Professional ref. 310.60.42.50.02.001 is a unique luxury men’s chronograph. It’s among the few timepieces in the Omega Speedmaster Professional Collection to break the stainless steel design monotony and present a new, exclusive metal.

It was presented in 2021 and comes in a 42mm Canopus Gold™ case, a matching bracelet, and a fitting silver dial that adds deep substance to its overall design. Canopus Gold™ is one of the precious metals that joined the collection (along with Sedna™ Gold) that same year.


6. TAG Heuer Carrera Chronograph – Steel & Ceramic, Green Dial ref. CBN2A1N.BA0643

TAG Heuer Carrera Chronograph ref. CBN2A1N.BA0643

  • Retail Price: S$8,529
  • Market Average: S$9,234
  • Secondary Market Dealer: S$9,667

The main ones are a green circular brushed dial, tone-on-tone ceramic tachymeter bezel, a beveled domed sapphire crystal over the dial, a sapphire case back, a date window at 6 o’clock, and a fine-brushed steel & ceramic case.

  • Production Year: 2023
  • Case Size: 44mm
  • Materials
    • Dial: Green brushed, with Rhodium-plated lume-applied hands and hour markers
    • Bracelet: Steel & ceramic, with a folding clasp with push button release
    • Bezel: Fixed, smooth, green ceramic tachymeter
  • Function: Chronograph, Date, Hours, Minutes, Seconds, Small Seconds, Tachymeter
  • Mechanism: Caliber Heuer 02 automatic movement with 33 jewels, an 80-hour power reserve, and 28,800vph frequency

This men’s watch has an elegant design that can perfectly match any attire, making it an ideal investment for those who value versatility and sophistication in their timepieces. Plus, its price has increased by at least 4 percent since its production.

About

The TAG Heuer Carrera Chronograph ref. CBN2A1N.BA0643 is a luxury men’s sports Chrono. It’s a sophisticated blend of power, elegance, and functionality. 

Drawing inspiration from its motor-racing heritage, this timepiece perfectly balances modern design and Swiss watchmaking expertise with its 44mm steel case and matching bracelet, plus a sharp-looking green dial and matching bezel. There’s a version with a green rubber strap as well, but we’ve chosen this one for its sportier, more refined look.


7. IWC Portugieser Chronograph – Stainless Steel, Red Dial ref. IW371616

IWC Portugieser Chronograph ref. IW371616

  • Retail Price: S$11,282
  • Market Average: S$8,151
  • Secondary Market Dealer: S$9,517

Stunning red dial, applied silver-tone Arabic numeral hour markers, sleek feuille hands, sub-counters at 12 (30-minute totalizer) and 6 (small seconds) o’clock, and a flange on the dial’s outer rim with a printed quarter-second scale.

  • Production Year: 2020
  • Case Size: 41mm
  • Materials
    • Dial: Red, with Silver-tone feuille hands and Applied Arabic Roman numeral hour markers
    • Bracelet: Black alligator leather strap with a steel butterfly folding clasp
    • Bezel: Fixed, smooth, stainless steel
  • Function: Chronograph, Hours, Minutes, Seconds, and Small Seconds
  • Mechanism: IWC-manufactured Caliber 69355 with 27 jewels, a 46-hour power reserve, and 28,800vph frequency

Its iconic design, high-quality materials, and precise timekeeping mechanism contribute to its lasting value and desirability. Plus, its value increased steadily between 2020-2022, as per WatchBase, with it going for S$11,733 on April 29, 2020.

Its price then rose to S$12,175 on October 20, 2021, and increased again to S$12,840 on April 15, 2022, before settling on S$13,430 on August 18, 2022.

About

The IWC Portugieser Chronograph ref. IW371616 is one of those adventure-themed luxury men’s watches-mostly because of its adrenaline-inducing red dial. It’s among the new watches in the brand’s catalog and shares some features with its predecessors, such as the 41mm case size and overall design.

It features a slim bezel for a clearer, more expansive view of the rich dial, a face with silver details, and a leather strap- components contributing to its timekeeping success and comfortable wrist presence.


8. Breitling Navitimer B02 Chronograph 41 Cosmonaute – Stainless Steel & Platinum, Black Dial ref. PB02301A1B1A1

Breitling Navitimer B02 Chronograph 41 Cosmonaute ref. PB02301A1B1A1

  • Retail Price: S$15,373
  • Market Average: S$13,370
  • Secondary Market Dealer: S$16,229

They include a bidirectional rotating bezel, a cambered sapphire crystal that’s glare-proofed on both sides, a slide rule function for in-flight calculations, water resistance up to 30m, and a sapphire caseback that’s engraved with the mission date, the limitation to 362 pieces and the words ‘First Swiss wristwatch in space.’

  • Production Year: 2022
  • Case Size: 41mm
  • Materials
    • Dial: Black, with silver-tone lume-applied hands and Arabic numerals/index hour markers (24-hour display)
    • Bracelet: 7-link stainless steel and platinum, with a folding clasp
    • Bezel: Bi-directional rotatable, smooth, platinum, with a slide rule
  • Function: Chronograph, Date, Hours, Minutes, Seconds, Small Seconds, Slide rule, and 24-hour display
  • Mechanism: In-house Breitling Caliber MVT_B02M movement, a manually wound column-wheel chronograph with 39 jewels, a 70-hour power reserve, and a 28,800vph frequency

Investing in a Breitling Navitimer B02 Chronograph 41 Cosmonaute is a wise choice due to its limited production, historical significance, and intricate detailing. Plus, its price increased by 15% between 2022 and July 10, 2023.

About

This Breitling Navitimer B02 Cosmonaute ref. PB02301A1B1A1 is a luxury men’s limited-edition aviation-themed timepiece. It was released in 2022, commemorating the 60th anniversary of the Mercury-Atlas 7 mission by astronaut Scott Carpenter. 

It’s also a tribute to the original Cosmonaute model and is a limited edition of 362 pieces, featuring a 41mm stainless steel and platinum case with a matching bracelet and a black dial. It features all the typical Cosmonaute chronograph’s signature features while introducing new ones like a platinum bezel and a new movement. Let’s check out the details.


9. Hublot Big Bang Integrated – Titanium & Ceramic, Black Dial ref. 451.NM.1170.NM

Hublot Big Bang Integrated ref. 451.NM.1170.NM

  • Retail Price: S$32,369
  • Market Average: S$34,114
  • Secondary Market Dealer: S$33,250

Its main features are a matte black skeleton dial, a satin-finished and polished Titanium case and bracelet, a bezel with 6 H-shaped Titanium screws, water resistance to 100m, and two subdials at 3 (date) and 9 (small seconds) o’clock.

  • Production Year: 2022
  • Case Size: 42mm
  • Materials
    • Dial: Matte black skeleton, with silver-tone skeletonized hands and applied index hour markers with luminous fill
    • Bracelet: Titanium & ceramic, with a Titanium deployant buckle clasp
    • Bezel: Fixed, smooth, black ceramic, with 6 H-shaped Titanium screws
  • Function: Chronograph, Date, Hours, Minutes, Seconds, Small Seconds
  • Mechanism: HUB1280 UNICO Manufacture Self-winding Chronograph Flyback movement with 43 jewels, a 72-hour power reserve, and a 28,800vph frequency

This man’s watch has a rich combination of high-quality materials, innovative design, and Hublot’s reputation as a luxury watch brand. Moreover, its price increased by 10% between 2022 and July 2, 2023.

About

The Hublot Big Bang Integrated ref. 451.NM.1170.NM is a bold and edgy luxury men’s sports piece boasting an all-Titanium & ceramic design and a black skeleton dial. 

It’s one of the most coveted timepieces in Hublot’s Big Bang Integrated collection and among the new models with a commanding wrist presence. Despite its design, it’s surprisingly easy on the wrist due to its 42mm case’s slim profile and mostly Titanium makeup. 


10. Cartier Tank Must Extra Large – Stainless Steel, Silver Dial ref. WSTA0040

Cartier Tank Must Extra Large ref. WSTA0040

  • Retail Price: S$5,977
  • Market Average: S$4,051
  • Secondary Market Dealer: S$4,435

Its main ones are bold Roman numeral hour markers, a beaded crown set with a synthetic cabochon-shaped spinel, a silvered flinqué dial, blued-steel sword-shaped hands, and a calendar aperture at 6 o’clock.

  • Production Year: 2021
  • Case Size: 41mm x 31mm
  • Materials
    • Dial: Silvered Flinqué, with blued-steel sword-shaped hands and black Roman numeral hour markers
    • Bracelet: Interchangeable black-grained calfskin strap with an interchangeable steel deployant buckle
    • Bezel: Fixed, smooth, stainless steel
  • Function: Date, Hours, Minutes, Seconds
  • Mechanism: Automatic Caliber 1847 MC movement with 23 jewels, a 42-hour power reserve, and 28,800vph frequency

The stylish design, quality materials, and trusted mechanism ensure this watch retains its value over time. It can even appreciate in value. For example, its value increased by at least 30% between production and July 10, 2023.

About

The Cartier Tank Must Extra Large ref. WSTA0040 is an elegant men’s luxury timepiece that sets itself apart from other variants in the Tank Must series; the Small and Medium timepieces and other watches. 

It has a slim 41mm x 31mm stainless steel case, a more detailed silver dial, and an automatic movement- compared to the quartz engines of its younger siblings. It also has a glossy black strap that’s more dress-ish than sporty.


Summary

The following table highlights the models above, plus their key features, retail, private market, and pre-owned prices:

Model

Key Features

Retail Price

Private Market Price

Pre-Owned Price

Rolex Submariner ref. 124060-0001

  • 41mm Oystersteel case
  • Unidirectional rotatable bezel with Cerachrom insert
  • Screw-down crown with Triplock triple waterproofness system

S$12,222

S$16,081

S$17,371

Patek Philippe Nautilus ref. 5980/1R

  • Co-axial chronograph subdial at 6 o’clock
  • Porthole-shaped 40.5mm case
  • Black horizontally embossed dial

S$146,158

S$270,287

S$275,156

Audemars Piguet Royal Oak Selfwinding ref. 15510ST.OO.1320ST.08

  • Octagonal bezel with eight hexagonal screws
  • Silver-toned dial with “Grande Tapisserie” pattern
  • Glareproofed sapphire crystal over the dial

S$37,339

S$54,252

S$57,193

Jaeger-LeCoultre Master Ultra Thin Moon ref. Q1362580

  • Moon phase indicator at six o’clock
  • Pink Gold case with an (ultra) thin design
  • Dauphine hands

S$30,892

S$33,115

S$32,440

Omega Speedmaster Moonwatch Professional ref. 310.60.42.50.02.001

  • Canopus Gold™ case and bracelet
  • Silver dial with contrasting black print on the subdials
  • Tachymeter scale on the bezel

S$72,797

S$45,266

S$48,374

TAG Heuer Carrera Chronograph ref. CBN2A1N.BA0643

  • Green circular brushed dial
  • Tone-on-tone green ceramic tachymeter bezel
  • Beveled domed sapphire crystal over the dial

S$8,529

S$9,234

S$9,667

IWC Portugieser Chronograph ref. IW371616

  • Stunning red dial
  • Applied silver-tone Arabic numeral hour markers
  • Sleek feuille hands

S$11,282

S$8,151

S$9,517

Breitling Navitimer B02 Chronograph 41 Cosmonaute ref. PB02301A1B1A1

  • Bidirectional rotatable platinum bezel
  • Slide rule function for in-flight calculations
  • Sapphire caseback engraved with the mission date, the limitation to 362 pieces and the words ‘First Swiss wristwatch in space.’

S$15,373

S$13,370

S$16,229

Hublot Big Bang Integrated ref. 451.NM.1170.NM

  • Matte black skeleton dial
  • Satin-finished and polished Titanium case and bracelet
  • Bezel with 6 H-shaped Titanium screws

S$32,369

S$34,114

S$33,250

Cartier Tank Must Extra Large ref. WSTA0040

  • Bold Roman numeral hour markers
  • beaded crown set with a synthetic cabochon-shaped spinel
  • Blued-steel sword-shaped hands

S$5,977

S$4,051

S$4,435

Final Word

Luxury branded watches are horological masterpieces that, like fine wine, get better with time. Watchmakers work round the clock to ensure they offer the latest features and are in tune with today’s gentleman’s requirements- aesthetically and functionally- as the options above prove.

Key Takeaways

  • Branded watches are prestigious status symbols, representing luxury and style.
  • Luxury branded watches, like Rolex and Patek Philippe, make for wise investments, holding their value and even appreciating over time.
  • Consider design, materials, functionality, and historical significance when choosing a branded watch that suits your lifestyle.

Looking to buy or sell your luxury watches? Watch Book is your one-stop destination for trading Rolex, Patek Philippe, Tissot, Sinn, Zenith, and other luxury timepieces. Find your next watch today or list your item for free!

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