9 Best Luxury Watch Brands in the World (2024)

Luxury watches are a symbol of craftsmanship, heritage, and status. They carry with them a rich history passed down through generations of watchmakers who pride themselves on precision, beauty, and intricate detail. 

The world of high-end watches is inhabited by brands that resonate with quality and legacy. Brands like Rolex and Omega are celebrated for their timeless designs, investment value, and iconic status among watch enthusiasts.

The top luxury watch brands article below delves into the top choices in the world in 2024, focusing on their origin and best models, plus how to choose the right luxury watch and more. 

Criteria for Ranking

When ranking the top iconic luxury watch brands, several key criteria are considered.These factors collectively define the prestige and desirability of a brand in the competitive luxury watch market.

  • Heritage and History: Brands with a storied past and longstanding reputation are often synonymous with authenticity and trust.
  • Craftsmanship and Quality: Superior craftsmanship, highlighted by meticulous attention to detail and the use of premium materials, ensures product longevity and a unique consumer experience.
  • Design and Aesthetics: Innovative and visually appealing designs help a brand set trends and distinguish itself in a competitive market.
  • Technological Innovation: Advanced manufacturing techniques and digital technology integrations are crucial for enhancing the functionality and user experience of the watches.
  • Exclusivity and Prestige: The allure of exclusivity is achieved through limited editions, bespoke services, and high pricing, fostering a sense of prestige and status.
  • Market Presence and Accessibility: Strategic balance of availability and scarcity helps maintain a brand’s luxury perception, enhanced by flagship stores and selective distribution.
  • Price and Investment Value: High price points not only signify luxury and status but also position watches as valuable investments that can appreciate over time.
  • Customer Satisfaction and Loyalty: Exceptional customer service, personalized experiences, and loyalty programs are essential for retaining customers and enhancing brand reputation through positive word-of-mouth.
  • Sustainability and Ethics: Commitment to sustainable practices and ethical sourcing is increasingly important, influencing consumer choices and enhancing brand image.

Iconic Luxury Watch Brands of All Time 

1. Rolex

Rolex Luxury Watch Brand

Rolex has been renowned as a pioneer of luxury wristwatches since its inception in 1905 by Hans Wilsdorf and Alfred Davis. It has established itself through a legacy of quality craftsmanship and design. 

Rolex watches are often viewed as indicators of prestige due to their meticulous construction, the extensive time invested in each watch, and their use of high-quality materials. 

This reputation and commitment to excellence contribute to their high price tag.

Some of the brand’s top models are:

Rolex Datejust

  • Retail Price: Approximately between S$10,888 and S$20,416
  • Pre-Owned Price: Ranging from at least S$6,805 to S$18,395

Introduced in 1945, the Datejust was the first self-winding watch with a date window that changed automatically at midnight. It stands out as Rolex’s signature collection and has enjoyed immense popularity since its release. It’s worn by famous fans like Justin Bieber, Jennifer Garner, David Beckham, and Kourtney Kardashian. 

Rolex Submariner

  • Retail Price: Approximately between S$11,025 for steel No-Date models and S$53,966 for white gold pieces
  • Pre-Owned Price: Ranging from at least S$10,888-S$34,026 (steel models) to S$34,026-S$61,247 (gold models)

Made in 1953 and launched in 1954, the Submariner is noted for its robust and water-resistant design, established as a favorite among divers. Some celebs wearing it include Keanu Reeves, Queen Latifah, and James Cameron.

Rolex Cosmograph Daytona 

  • Retail Price: Approximately between S$40,763 and S$52,673
  • Pre-Owned Price: Approximately between S$35,387 to S$117,855

First introduced in 1963, the Rolex Daytona has become synonymous with racing due to its precision and durability, favored by motorsport enthusiasts for its chronograph functions. It graces the wrists of famous people like Ellen DeGeneres, Sofia Vergara, Kevin Hart, and John Mayer.

2. Omega

Omega Luxury Watch Brand

Omega has solidified its reputation as one of the premier luxury watch brands in the world. With a history that dates back to 1848, its watches are recognized for their state-of-the-art mechanical movements and design elegance.

The Omega watch lineup boasts various styles, from dress watches to professional dive watches. Each timepiece exemplifies Swiss watchmaking excellence, and many models feature Omega’s proprietary Co-Axial escapement, which offers enhanced accuracy over long periods.

Omega’s commitment to craftsmanship can also be seen in its materials, which include Sedna gold and ceramic, enhancing its watches’ aesthetics and longevity. It consistently maintains a high-quality control standard, ensuring that every watch that leaves its factory can be seen as an investment piece.

Its popular 2024 models are:

Speedmaster Moonwatch Professional

  • Retail Price: S$3,403+
  • Pre-Owned Price: Ranging from at least S$4,696 to S$14,965

Introduced in 1957, this iconic chronograph is famously associated with NASA space missions. Celebrities wearing the Omega Speedmaster include Kathryn Bernardo, Tom Hanks, Daniel Craig, and Bill Paxton.

Seamaster Diver 300M

  • Retail Price: Approximately between S$1,910 and S$15,893
  • Pre-Owned Price: Ranging from at least S$2,871 to S$11,788

The Seamaster, first released in 1993, is known for its robustness. It’s a favorite among divers and adventurers. Some celebrities wearing it are Will Ferrell, Prince William, and Daniel Craig.

Constellation Co-Axial

  • Retail Price: Approximately between S$1,954 and S$11,956
  • Pre-Owned Price: Ranging from at least S$849 to S$6,211

The Constellation Series was released in 1952. It offers a blend of luxury and precision with a distinct design characterized by its “Griffes” or claws. It’s popular among celebrities like Nicole Kidman, Cindy Crawford, and Elvis Presley.

3. Patek Philippe

Patek Philippe Luxury Watch Brand

Patek Philippe is a paragon in the watch industry, hailing from Geneva, Switzerland. It embodies a watchmaking legacy that dates back to 1839 and is renowned for its craftsmanship and timeless designs. 

It maintains the distinction of being Geneva’s last family-owned independent watch manufacturer, offering a continuity that enriches its identity and commitment to excellence.

It’s reputed for its intricate complications and the mastery of horological artistry. Patek Philippe watches are not merely time-telling devices but are considered investments with values that have been known to appreciate over time. 

Its popular models as of 2024 are:

Grand Complications

  • Retail Price: Approximately between S$113,435 and S$323,551
  • Pre-Owned Price: Ranges from at least S$60,744 to S$270,952

The Grand Complications collection showcases the pinnacle of complexity in watchmaking. These models feature a blend of technical performance and aesthetic elegance. Celebrities wearing them include Alan Sugar, Ed Sheeran, and Mark Wahlberg.


  • Retail Price: Approximately between S$27,703 and S$57,957
  • Pre-Owned Price: Ranging from at least S$15,417 to S$51,473

The Calatrava series represents the brand’s classic dress watch line. Its understated beauty and clean lines make it a firm favorite among those who appreciate a refined, minimalist design.


  • Retail Price: Approximately between S$47,532 and S$119,456
  • Pre-Owned Price: Ranging from at least S$66,180 to S$250,173

With its distinctive porthole design and robust build, the Nautilus is Patek Philippe’s take on the luxury sports watch. It offers a unique combination of rugged functionality and sophistication. Nautilus watches have been spotted around the wrists of celebrities such as Leonardo DiCaprio, Jay Z, Ellen DeGeneres, and Kevin Hart.

4. Audemars Piguet

Audemars Piguet Luxury Watch Brand

Founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet in the village of Le Brassus in the Vallée de Joux, Audemars Piguet is a famous watch brand that has maintained a strong heritage of watchmaking excellence over the years.

It’s known for its high-complication watches, including grand complications featuring tourbillons, perpetual calendars, and minute repeaters. Audemars Piguet watches are characterized by their meticulous attention to detail and their complex mechanisms, making them highly sought after by collectors and enthusiasts.

As an independent company, it has the freedom to innovate, and it continuously invests in new materials and technologies. It combines traditional techniques with modern innovations to create uniquely luxurious timepieces that push the boundaries of conventional watchmaking.

As of 2024, three of its most sought-after models from Audemars Piguet are:

Royal Oak

  • Retail Price: Approximately between S$14,070 and S$55,551
  • Pre-Owned Price: Ranging from at least S$42,882 to S$80,855

Introduced in 1972 and designed by Gérald Genta, the Royal Oak was the first luxury stainless steel sports watch. It has a distinctive octagonal bezel and integrated bracelet and is worn by famous entertainers like Drake, Serena Williams, Quavo, and Will Smith.

Royal Oak Offshore

  • Retail Price: Approximately between S$21,141 and S$85,878
  • Pre-Owned Price: Ranging from at least S$23,601 to S$76,305

Released in 1993 to celebrate Royal Oak’s 20th anniversary, the Royal Oak Offshore series is known for its bold design and substantial presence on the wrist. It often incorporates materials like ceramic and rubber for a contemporary look and is worn by celebrities like LeBron James, Lionel Messi, Neil Patrick Harris, and Shaquille O’Neal.

Code 11.59

  • Retail Price: Approximately between S$37,617 and S$157,467
  • Pre-Owned Price: Ranging from at least S$29,422 to S$87,789

The Code 11.59 pushes the envelope in watchmaking artistry, offering a unique octagonal case within a round bezel and a complex layering of materials and finishes. It’s a hit among famous people like Nick Jonas and chef Gordon Ramsay.

5. Vacheron Constantin

Vacheron Constantin Luxury Watch Brand

Vacheron Constantin was founded in 1755 by Jean-Marc Vacheron in Geneva, Switzerland. It’s renowned for its precision and sophisticated aesthetics, with its watches’ craftsmanship marked by meticulous attention to detail.

In the realm of high-end watches, it possesses a storied history, maintaining its status as the world’s oldest watchmaker with continuous operation. This allows it to blend traditional techniques with contemporary innovation. 

It’s often celebrated for its hand-finishing, taking pride in a standard of quality that rivals find challenging to match.

As of 2024, three esteemed models showcase the brand’s range and expertise:


  • Retail Price: Approximately between S$28,723 and S$78,734
  • Pre-Owned Price: Ranging from at least S$16,098 to S$42,843

The Patrimony collection is renowned for its pure, minimalist aesthetic, reflecting a classical and timeless design ethos. Its models are known for their clean, round cases and slender profiles. This simplicity is complemented by a dial often featuring hour markers and dauphine-style hands.


  • Retail Price: Approximately between S$17,496 and S$95,501
  • Pre-Owned Price: Ranging from at least S$19,476 to S$77,556

The Vacheron Constantin Overseas is a luxury sports watch with a sophisticated and elegant design. It’s suitable for active lifestyles and features a distinctive bracelet and six-sided bezel inspired by the Maltese cross. It’s worn by celebrities like Lindsay Price and Tom Cruise.


  • Retail Price: Approximately between S$20,850 and S$79,025
  • Pre-Owned Price: Ranging from at least S$10,610 to S$42,752

This model stands as a heritage-rich piece that exemplifies the brand’s commitment to time-honored craftsmanship. It features a classic design and the sublime finesse of fine watchmaking.

6. IWC Schaffhausen

IWC Schaffhausen Luxury Watch Brand

IWC Schaffhausen is a hallmark of Swiss luxury watches, rooted in its establishment by American watchmaker Florentine Ariosto Jones in 1868. 

It operates with a reputation for craftsmanship that merges technical ingenuity with a timeless aesthetic. It’s known for its precision engineering, particularly in its pilot watches, which are designed to withstand aviation rigors while maintaining elegance.

Its innovation is exemplified by the development of perpetual calendars that can automatically account for leap years and moon phase displays that boast an accuracy of 45 million years.

Its popular models in 2024 are:

Big Pilot’s Watch 

  • Retail Price: Approximately between S$8,019 and S$20,267
  • Pre-Owned Price: Ranges from at least S$5,033 to S$13,861

This timepiece was originally designed for military use and has a rich history dating back to the 1940s. It’s known for its large, easy-to-read dial and robust size, typically featuring a case diameter of around 46mm. And it’s worn by celebrities like Rosamund Pike, Quentin Tarantino, Bradley Cooper, and Michael Jordan.


  • Retail Price: Approximately between S$7,728 and S$16,330
  • Pre-Owned Price: Ranges from at least S$3,582 to S$7,675

The Portofino is renowned for its classic and elegant design. Introduced in the 1980s, the line captures the spirit of the laid-back lifestyle of the Mediterranean coast, reflecting simplicity and timeless elegance. It’s named after the Italian village of Portofino, known for its charming aesthetic and allure.


  • Retail Price: Approximately between S$10,644 and S$18,102
  • Pre-Owned Price: Ranges from at least S$5,548 to S$10,562

The Portugieser collection was originally developed in response to a request from two Portuguese businessmen who wanted wristwatches with the precision of marine chronometers. Its watches combine navigational instrument precision with elegant designs.

7. Jaeger-LeCoultre

Jaeger Le-Coultre Luxury Watch Brand

Jaeger-LeCoultre is a recognized watch brand renowned for its innovation, craftsmanship, and contribution to the history of horology. Founded in 1833 by Antoine LeCoultre, it has been at the forefront of watchmaking and is known for creating intricate and sophisticated timepieces.

Its mastery is evident in its ability to produce all watch components within its workshops, a rarity even among luxury watchmakers. This ability underscores its commitment to precision and quality.

It’s also known for its technical innovations, including developing one of the world’s smallest calibers and a near-perpetual movement. It offers a wide range of watches, including highly complicated models such as the Master Ultra Thin Perpetual and the Duomètre series, which showcase its technical prowess and artistic finesse.

Here are three of its popular models as of 2024:

Master Control

  • Retail Price: Approximately between S$9,595 and S$28,718
  • Pre-Owned Price: Ranges from at least S$7,468 to S$21,741

The Master Control is a distinguished line of watches that exemplifies classic watchmaking with a focus on precision and reliability. Introduced in 1992, its watches typically feature a clean, elegant aesthetic with a clear, easy-to-read dial. It’s worn by celebrities such as Nicolas Cage and Joel Edgerton.


  • Retail Price: Approximately between S$9,404 and S$19,829
  • Pre-Owned Price: Ranges from at least S$5,497 to S$13,262

The Reverso is a distinctive and iconic watch model, celebrated for its unique reversible case. Originally designed in 1931, it was created to withstand the rigors of polo matches, allowing players to protect the watch’s crystal by flipping the case to expose a solid metal back. Some of the celebrities wearing it are Robert Downey Jr. and Anya Taylor-Joy.


  • Retail Price: Approximately between S$10,133 and S$53,510
  • Pre-Owned Price: Ranges from at least S$7,866 to S$34,745

This is a sophisticated line that blends sporty aesthetics with classic watchmaking. Inspired by the iconic Memovox Polaris watch from 1968, known for its diving capabilities and alarm function, the modern Polaris collection updates these features for a contemporary audience while maintaining a strong vintage appeal. 

It’s worn by entertainers like Benedict Cumberbatch and Nicolas Cage.

8. Ulysse Nardin

Ulysse Nardin Luxury Watch Brand

Ulysse Nardin is a luxurious watch brand renowned for its highly innovative and intricate timepieces. Founded in 1846 by Ulysse Nardin in Le Locle, Switzerland, it has a storied history of excellence in watchmaking, especially in the area of marine chronometers.

Throughout its history, it’s been recognized for its technological innovations and commitment to craftsmanship. It holds a reputation for creating complex mechanical watches and was one of the early adopters of silicon components in watchmaking, which helps enhance the longevity and accuracy of its watches.

It’s also known for its daring aesthetic and design choices, often incorporating bold colors and unique materials into its designs. Its collections include various styles, from highly functional and technical dive watches to sophisticated dress watches.

Three of its models stand out in 2024 for their popularity and innovation:


  • Retail Price: Approximately between S$33,286 and S$46,365
  • Pre-Owned Price: Ranges from at least S$25,457 to S$48,561

The Freak is a remarkable and innovative series that stands out for its unique design and mechanical ingenuity. First introduced in 2001, it has become known for its “no-dial, no-hands” design, where the movement indicates the time.


  • Retail Price: S$6,853+
  • Pre-Owned Price: Ranges from at least S$4,393 to S$28,892

Ulysse Nardin’s Marine is a collection of luxury wristwatches that blend high-precision engineering with a strong maritime heritage. This line is inspired by the brand’s historical role as a manufacturer of marine chronometers. It’s worn by celebrities like Andrew Tate and Will Smith.


  • Retail Price: Approximately between S$18,180 and S$18,663+
  • Pre-Owned Price: Ranges from at least S$3,419 to S$11,332

The Diver is a luxury diving watch known for its robust and functional design, tailored to meet the demands of underwater exploration. It typically features a bold, easy-to-read dial with large hour markers and hands, often coated with luminous material for visibility in low-light conditions.

9. Blancpain

Blancpain Luxury Watch Brand

Blancpain is a renowned luxury watch brand well-regarded for its tradition of innovation and quality in Swiss watchmaking. Founded in 1735 by Jehan-Jacques Blancpain in Villeret, Switzerland, it’s one of the oldest watch manufacturers.

It’s widely recognized for its commitment to traditional Swiss craftsmanship and a steadfast dedication to quality. One of its notable achievements is the introduction of the smallest movement ever made for a wristwatch and one of the thinnest movements, showcasing its technical prowess and dedication to miniaturization and precision.

In terms of design, Blancpain watches are celebrated for their elegant aesthetics and understated luxury. This approach has fostered a dedicated fanbase that appreciates its ability to balance classic styling with contemporary features. 

Here are its most popular models in 2024:

Fifty Fathoms

  • Retail Price: Approximately between S$15,105 and S$21,141+
  • Pre-owned Price: Ranges from at least S$8,277 to S$31,489

Blancpain’s Fifty Fathoms collection is one of the world’s most iconic diving watch lines. First introduced in 1953, it was originally developed for the French Navy’s combat divers and is recognized as the first modern diving watch. 

It set standards for the entire watchmaking industry, influencing the development of diving watches. It’s worn by celebrities like Brad Pitt and Ed Sheeran.


  • Retail Price: Approximately between S$19,975 and S$39,615
  • Pre-owned Price: Ranges from at least S$4,510 to S$32,116

The Villeret collection is named after the village of Villeret in the Jura Mountains of Switzerland, where the company was originally founded. It’s emblematic of Blancpain’s classic and traditional aesthetic, showcasing elegant designs that emphasize the brand’s commitment to haute horlogerie.

It’s worn by celebrities like Pierce Brosnan.

Air Command

  • Retail Price: Approximately between S$5,560 and S$25,100
  • Pre-owned Price: Ranges from at least S$10,500 to S$22,875

The Air Command collection houses luxury timepieces inspired by vintage aviation watches. It pays homage to pilot watches from the mid-20th century, specifically drawing inspiration from designs intended for Air Force pilots. Its watches are known for their robust and functional design, which includes features suitable for aviation, such as flyback chronographs.


1. What Defines a Luxury Watch?

Luxury watches are distinguished by exceptional craftsmanship, often featuring hand-assembly and high-quality materials like premium metals and gemstones. 

Brand heritage plays a significant role, with many prestigious brands boasting long histories of watchmaking innovation. 

Exclusivity is also crucial, achieved through limited production, unique designs, and high price points. 

Design-wise, luxury watches combine aesthetic elegance with functional sophistication, incorporating moon phases and multiple time zones. 

Additionally, technological innovation is important, blending traditional craftsmanship with modern features like GPS and heart rate monitors.

2. How to Choose the Right Luxury Watch?

When selecting a luxury watch, start by aligning your style preferences and occasions for wear with the watch’s design, whether it’s for business, casual, or formal events. 

Set a comfortable budget to focus your options and avoid overspending, given the wide price range of luxury watches. 

Additionally, research the heritage and unique qualities of different brands to find one that complements your desired image.

3. Where to Buy Luxury Watches?

The following are some of the best places to purchase an authentic luxury watch:

  • Authorized Dealers and Boutiques: They offer the most reliable way to purchase authentic luxury watches. Watch collectors can expect full warranties and outstanding after-sales service. Examples include official retail stores for brands like Rolex and Omega.
  • Online Marketplaces: A convenient option for comparing different models and prices. WatchBook provides a vast selection from various sellers around the globe. Buyer protection programs are commonly in place to ensure a secure transaction.
  • Department Stores: Select department stores have sections dedicated to luxury watches. For instance, shoppers can find a range of luxury watch brands at high-end stores, often benefiting from a retail experience that includes personal assistance and immediate product access.
  • Pre-Owned Watch Specialists: Interested in vintage or pre-owned luxury watches? Specialized retailers offer authenticated and serviced watches. This market segment allows buyers to find rare and discontinued models.

Here’s a quick reference:

Purchase Option


Authorized Dealers/Boutiques

Authenticity guaranteed, customer service

Online Marketplaces

Variety, competitive pricing

Department Stores

Immediate availability, retail experience

Pre-Owned Specialists

Vintage models, potential for rare finds

Ensure you always perform due diligence to ensure the watch’s authenticity and seller’s reputation before completing a transaction.

Final Word

Whether it is the bold statement of the Royal Oak by Audemars Piguet or the nuanced sophistication of other leading brands, a luxury watch is more than a time-telling device. It’s a personal emblem that exudes a sense of identity, prestige, and an appreciation for the art of horology.

Key Takeaways

  • Luxury watch brands have long been synonymous with precision, craftsmanship, and status. They often represent a deep watchmaking heritage, combining traditional techniques with contemporary innovations.
  • Luxury timepieces are a good investment not only for their aesthetic appeal and premium materials but also for their ability to retain and even appreciate in value over time. 
  • Brands like Rolex, Audemars Piguet, and Patek Philippe have shown higher appreciation potential over the years.

Looking to buy or sell your luxury watches? Watch Book is your one-stop destination for trading Rolex, Patek Philippe, Tissot, Sinn, Zenith, and other luxury timepieces. Find your next watch today or list your item for free!

Share the knowledge: